Inspire. Take action. Its what you Do that counts

Recently I was asked to present an inspirational speech to my colleagues at our Intimo Showcase. For those of you interested in having a read. Here it is.

What could happen if we stopped procrastinating, making excuses and finally allowed ourselves to really pursue our dreams? “Holstee”

I’m Emma Martin, Mother, Life enthusiast, Partner, Ex-but soon to be again Intimo Director, current Team Leader and stylist for nearly 4 years.

My daughter is Hannah. My 10 year old reason. The littlest love of my life. And these are her favourite undies. (show sz 8 brief)

She is passionate, pedantic, proud and excitable. She is also driven, talented at overacting (she got that from me). Just recently her biggest life threatening drama was when she let me know exactly how I was failing her.

“Mummy, I can’t go to Daddy’s this weekend”. Why? I asked. Because I have no Intimo undies there. She looked at me with her serious little doe eyes and blinked. ”We can fix that” I said with a smile. I just got my conference box.”

When I first started Intimo in April 2011, I didn’t see the great potential and possibilities in front of me. Like some of you, I was allergic to “party plan”. I started by just seeing if I liked it. To my great surprise, I loved it! I loved making women feel amazing! I got that was more than just bras and undies. It was a chance to give that person a very special gift. The gift of feeling ok with themselves.

It’s addictive – My passion for making people feel amazing and inspires me.

It also gave me the gift of knowing we all keep our cheesecake somewhere. Intimo has given me body confidence that I’ve been able to transfer to my daughter. I’ve enjoyed watching that body confidence rub off onto her as her body develops into a young woman’s. She’s dyyyying to have boobs for me to fit and I catch her trying to make them grow daily.

Now, Hannah is pretty good at maths (she didn’t get that from me) and working out what my intimo business means to her. She knows what it means to receive a 50 piece Conference box. It means new undies for her. Best undies EVER. For her, these undies signify comfort, freedom, my income and its ability to give her Xmas presents and amazing holidays

Who is your inspiration? What drives you so passionately that you’ll leap over tall buildings in a single bound? (Which actually means “pick up the phone”.) Hannah is my inspiration.

What does it take for you to make sure your diary is full? To overcome the procrastination? Is your business crippled by inaction but best intentions? Do you make plans, but fail to take action?

Today I’d like to speak about inactivity, and being purposeful in your actions. We are going to talk about Doing.

One major reason my 13 year relationship failed was the inaction dealing with issues.

About 3 years ago my very clever ADHD step-son was diagnosed with Asperger’s syndrome. For those of you who don’t know,  Asperger syndrome, is an autism spectrum disorder characterized by significant difficulties in social interaction and nonverbal communication, minimal empathy alongside restricted and repetitive patterns of behavior and interests.

A very challenging thing to parent – let alone step-parent, especially if both parents aren’t on the same team, with a contingency plan. I found, however, I was repeatedly dealing with the behavior on my own. Over and over.

In October 2013, I found Hannah bailed up in the kitchen by my stepson with a sharp letter opener at her face and looking completely terrified. No-body in my household seemed to think this was a big deal except me and Hannah. I had expected his father to deal with this and he didn’t.

The anger and resentment I had been internalizing came to a crescendo and I allowed it to overcome me. I am ashamed to say that I took my years of frustration at the lack of help and action, out on my stepson, to the point where I found myself towering over the top of him – him crouched in the corner trying to hide from the screaming banshee. Me.

I realised I was stuck in the treadmill round and round. Waiting for someone else to take the steps to correct the behavioral issues in my family unit. But the someone else didn’t.

I looked at my little girl that day and knew I needed to show her that she didn’t need to feel threatened all the time. I knew my Intimo business would financially support the flexibility I needed to be a single parent, available for school pick-ups, homework and other responsibilities.

I remember the hot late January day I took Hannah to the townhouse Id rented. She looked at the old graveyard across the road and her little eyes opened like saucers. “What if the zombies come?” she asked sincerely. “Well, if there is a Zombie apocalypse, at least we’ll be the first zombies”. She considered this for a moment and decided that was ok. We walked in that townhouse, saw her grin, and knew I’d made the right decision.

I wanted to show Hannah that she always has choices. You just need to be brave enough to take action. One step at a time. Many steps equal walking. Walking equals direction. Direction equals momentum.

When I read that to Hannah she asked if it was about One Direction J Baby you light up my life like nobody else.

What’s stopping you from choosing to take that first step?  Or the second one?

Who can you be awesome for?  Who popped into your head as I was talking about little Hannah?

Who ignites your fire?

So what is it going to be for you? Have you set strong intentions for 2015? And what will you do with those intentions?

Are you going to walk toward consistency? freebees? 5*overseas rewards? Conferences? Consistent  Income? Build a team by sharing this amazing business?  And how will you do that? What are you prepared to DO.

I remember a day (actually several days) at the start of my Intimo career.  I think I’d had all my bookings for the week postpone. It happens right? It happened to me 3 days ago. Who‘s been there?

I remember pacing a path in the front yard, phone to my ear. Pitying my scenario to Carys Martin. She reminded me that one foot in from of the other = walking = direction = momentum.  I have so many scratches on my face from running into trees. My point is – keep going! Get up and step forward!

Learn to do the basics well. Practice your sponsoring and booking bids and get good at the basics.( I’m still a bit crap at hostess coaching, but I’m practicing. ) I’ve been to every showcase, every conference, soaked up every training, dialed into tele-seminars and read all the party plan books I could get my hands on. Learn. Practice.


6 months into my Intimo journey, I watched my intimo sisters’ head to Bali on the rewards trip with mixed emotions. I was so excited for them and so envious for me! My intention was for them to never go without me ever again. I made a plan. Intentions plus plans equal results.  Choose a goal that is bigger than your fear. Put up some pictures, make a vision board.

I made a growth plan to achieve the rewards trip based a minimum personal volume of 12500 per month (not always achieved – some higher and some lower) and aimed for 2 sponsoring appointments per week. This means I needed to do 12 bookings at $1000. And Sponsor a min of 4-6.

This also meant I means  we see 100 women a month (100 backs and a lot of cheesecake) our business’s grow. I also qualified Team leader in the process. I was very proud of myself. Then you just do more of the same J

Turning knowledge into action takes practice. Something I took away from Robin Banks at Jan conference is – Knowledge isn’t power, applied knowledge is power. It’s what you DO with it that counts. Are you seeing a theme?

One step at a time. Many steps equal walking. Walking equals direction. Direction equals momentum.

When my relationship ended I forgot to step forward and just assumed my business would look after itself. Oops. I forgot to do my booking bids, So guess what happened?   My diary emptied. I missed my freebees.  I forgot to ask everyone about joining me. And even if I had been asking – who was going to want to join someone who didn’t radiate positivity and excitement?  I lost team members, they weren’t inspired. I know. What a surprise!

By the end of the of my recovery year, I had 5 bookings left in my diary. I knew what I needed to do (as you know what you need to do). I got on the phone, connected, and asked! I ended up with 12K in Dec thanks to an amazing promo and being a bit brave. This means a strong start to the year. One step at a time. Many steps equal walking. Walking equals direction. Direction equals momentum.

Inactivity and inaction are the reason that Intimo businesses do not flourish.

Do you believe you can take action to achieve your goal?

In September 2013, I qualified for Director because I believed I could. I have really strong goals. I strongly believe that this business works. If you work.

One of the fabulous things about this business is that you can step forward at any time. Make it as big as you believe it can be. And the best thing is that when you fall over, you can get back up and try again. One step at a time.  Or one tree in the face at a time.

I have refocused my goal. My intention.

My current goal is earn enough money not to just live, but to live fabulously, have healthy savings and no credit card debt. This will allow me to entertain my other great passion – Travel. I will of course be going to Kho Samui. I’m hoping to bring my new partner and our family for an after-adventure this October. That brought a rousing cheer when they were my  crash test dummies last night)

My intention is to have a minimum amount of 12-14 bookings in my diary at the start of each month. So far – so good.

My intention is to provide a good strong team learning environment. To support my team in bringing more women to our team. To help others grow and learn. J

My intention is to invest in myself continually. I’ve enrolled for the 7 habits course in March (for the third time) and the coaching school in August.  Leadership course next year.

How can you create momentum for this year?

I want you to take a minute to close your eyes and think about how your intimo business looks today – Does it looked like you dreamed it would?   Has it been floating around your head like a daring scary dream? What actions have you taken to make that dream happen?

Do you have a clear goal? A clear intention?

  • Write down that intention if you haven’t already. Jot it down now.
  • When you get home, break it down into chunks. How much is that per month? How many bookings do you need to achieve it? How many team members?
  • Get good at the basics. Learn about getting solid bookings, inspiring sponsoring bids and exciting hostess coaching. The stylist suite has everything you need to succeed.
  • Go to as much training and qualify for as many showcases and conferences as you can.
  • Enroll in the 7 habits course. I can’t stress enough how amazing this is for your personal and professional development.
  • Get organized. If you procrastinate, book time in your diary for go zones and turn everything else off – get rid of the distractions. Yes, you may have to turn off facebook.

Early bookings in the year multiply to a healthy diary. If youre inspired and you have a goal, bookings turn into more bookings, loyal customers and team members. Which turns into income. Which turns into freedom and lifestyle.

Today Hannah is a precocious, happy and self-confident little human with a present mother. With minus AA boobs  – but she’s had a little bit of intimo gold rub off onto her which is fabulous.

But remember – One direction……One step at a time. Many steps equal walking. Walking equals direction. Direction equals ……..momentum.

What actions are you willing to take to make 2015 a momentous year for you and your family?


The struggle with strapless…

What if you could find an amazing strapless bra that didn’t feel like you were wearing it 🙂

Impossible I hear you say? Nope. The problem  is that we all have that one dress or amazing top we can’t wear with a normal bra. Or 3 or 4. Or more. 

We need one but they are so freakin. Uncomfortable. Gah.

So we buy clothes that don’t need a strapless or convertible.

When I was a teenager, I was a c cup, I think. Having my daughter and eating cheesecake added to those things and now I’m a EE so the struggle was exceptionally hard.  😶

But no matter what size we are, it’s hard to find a strapless that doesn’t jut out, stop your breathing or dig in all the sensitive places. Or end up in the bushes or your partners pocket at 2am. Or Make your boobs look like a sausage. 

Here’s the thing. Strapless need to be firm to stay up and that just plain hurts. I remember going to one of my friends weddings and wrestling with that damn bra until it finally got the better of me and I peeled it off my sore skin. With half my body attached! Great way to lose weight! Not. 

 The trick? Get one that has silicone at the top to grip from above. Rather than underneath. That way you’re not continually hoiking the bra up to stop it from ending up around your waist. That way it doesn’t have to be so tight that you can’t breathe. 

This one from Intimo? Doesn’t dig, stays put.  also curves over your bust. 2 breasts? Yes please! Nice. 

If you own one of these, love it and know girls who struggle feel free to comment and share 🙂 don’t keep it a secret. Share the love. #loveintimo. 

the Intimo convertible ~ amazing shape and comfortable!

Finding your tribe

It occurred to me today that I have found my tribe. Actually I knew I think a few years ago, but didn’t have the words for it.

My tribe is made up of beautiful women of all ages. And they have a passion for making other women feel good.

Women like to do that don’t they?

My tribe is a group of women who uplift and inspire others to be better and take action.

They all share the same attributes. A good sense of humor, a humility and a confidence that only comes with knowing that we all keep our cheesecake somewhere on our bodies.

Yep. That’s the confidence that comes from helping women find a bra that fits.
A bra that makes their clothes sit better. A bra that gives them dignity and makes them feel pretty, or sexy, or covered.

My tribe aren’t judgemental and have an understanding that life is a continual learning. They are self aware and know that mistakes are lessons.

I am blessed. My tribe 🙂 I found them: 40 something years on….. 😄

A little about me and my life

Me. Im outspoken and opinionated. Positive and exciteable.

I’m 42. (o-0) I think that makes me middle aged? Lets pretend it doesn’t and im still young. Im certainly young at heart.

I’m passionate about women and their self esteem, travel and positivity. My friends say that I don’t do victim. They are right. My tolerance for people who are miserable and enjoy sharing their negativity is very very low.

I was blessed with an optimistic outlook on life and I guess even though my mother has “divorced me” – ???(I know, right – that’s a whole other topic for whole other day) she brought be up as an independent, positive woman. I guess I’m lucky I was born with the ability to always look for the silver lining – or is it something we work at?

Anyway my family are very positive and I’m attracted to optimism like a moth to a flame.

I do however have some massive body issues. I remember a really hurtful comment about my chubby bits when I was at uni by a guy who I’ve resented for 20 years for that remark. (Humming ‘let it go’ from Frozen).

Anyway, I do believe we all keep our cheesecake somewhere on our bodies and you can read more about that in my articles on body shapes.

I like to keep mine on my belly (or my body likes to accumulate it there) and that means I am halfway between an apple and an hourglass (I can pretend 😉)

And I believe the sooner we come to terms with ‘us being more than enough’ the more self aware and open we are to helping others on their journey.

Intimo gave me the ability to see myself differently and be grateful for my health and positive attitude. A gift. It gave me a huge gift.




If you’re a girl you have them. If you’re a guy you might have little ones (Hopefully not big ones.)

If you’ve read my other blog posts, You’ll know I fit bras. I also see loads of boobs. Actually, I see lots of backs, because i fit mostly from behind, but this post isn’t about backs. Invariably my eyes do stray across the odd breast here or there. Just sayin’.

What I’ve noticed about women in particular is that we are never happy with what we got given. The rise of plastic surgery is a clear indicator of this.

We have curly hair we want straight hair, we have a big butt, we want a small one. We have brown eyes we want green. Boobs are no exception. I think it’s interesting that we all want to change the shape or size of our breasts.

Is it because of our self esteem? Is it because we are trying to look like photoshopped models? Maybe you guys have some thoughts on this?

I’ve met girls who were born with the most amazing E cup breasts on a tiny waist (which is why they’re an bigger cup as its all relative to band size), and despise them. They have spent their life trying to hide the most gorgeous part of their anatomy. Often a reduction follows. And if your breasts are causing you medical issues and you’re wanting a reduction then fair enough. And. Sometimes it’s just plain hard to find a bra that fits, if you’re blessed with more than average.

Sometimes girls that loose massive amounts of weight are left with nothing, where there used to be something in the breast department. I can only imagine how that feels, comparing to other things I’ve lost in life.

Meanwhile the girls who weren’t blessed with extra are paying huge amounts of money to make theirs bigger. And not just a bit bigger. I am seeing sz 8/10 girls with enhancements that were supposed to be a D cup and have ended up an F or EE. And wanting push up bras at the end of it all.

This creates a problem because there aren’t really bras that fit you if you’re an 8F. And those puppies need support or they will be down to your naval in your twilight years. Nobody wants to trip on their tits getting out of bed in the morning. A good bra supports and keeps them where they need to be.

1. underwires dig because the cup is too small
2. Bands ride up your back because it’s too big.
3. cups gape because the shape isn’t right or they are too big.

The general rule:
If you go up a band size, you need to go down a cup. Ie: 34dd looking for a looser band should look for a 36d. Feel free to ask about more sizing if you have queries.

Anyway – girls, what you got from the stork is what suits your body. If you dress for your body shape, pick your most gorgeous asset – show it off thats a good start. Know that we don’t look like magazine celebrities (and neither do they).

Accepting yourself from the inside is going to be helpful….(After all, we’re all going to be wrinkly in a few years 🙂

A bit of fun…
Names for breasts.

Can you add to my list?



Happy day :)

I love what I do. I just wanted to share why it’s so special.

This weekend saw me catching up with loads of my customers I haven’t seen for ages. It was amazing to see the changes in these young girls lives just over a short period. Babies, romances and new adventures.

In my bra world people tell us things they usually only share with their close friends. Might have something to do with the fact that they are in a bedroom, stripped down to their bra, and standing with their back to me, over a suitcase of 70-80 bras. Intimacy.

There is something sacred about the trust you gain in such a situation, so I’m not going to betray that trust. Suffice to say I’ve been told about huge lotto wins, pregnancies, miscarriages, diagnosed illnesses, affairs, romance (and lack of) day after day.

I’m very priveledged and grateful for such trust. When I’m in the fitting room we’ve set up I’m 100% there.
Today I saw some girls I haven’t seen for a year. They are maturing into themselves and starting to make families with their partners. Their bodies are changing. It’s a tricky thing to deal with when your body changes.

You have to remember that making a baby is a special thing. Your ribs expand, bottom and belly and boobs grow way faster than what seems normal. Your clothes don’t fit. Nothing looks amazing and forget feeling great that midterm time where you just look like you are too much food.

I haven’t had the courage to tell these mid teens about the day their boobs head south and their butt gets lower 😉.

I try to remind the girls I see that their bodies are beautiful. Every bit.

Enough ramblings for now. One last thought.

People remember not what you say but how you made them feel.



Inverted triangle – body shape

Wedge / Inverted triangle body shape

Your top half is wider than your bottom half. You have slender legs and possibly a full bust. Add flounces and detail to your bottom half.  Aline skirts with belts and jeans with high waists. Full skirts and bottoms that add that fullness to your bottom half. Keep the top simple. Straight lines and low on detail. A great bra that puts everything in the right place will help immensely with creating your small waistline.

Wedge-shaped celebs: Naomi Campbell, Demi Moore, Renee Zellweger, Teri Hatcher

demi1 demi2 demi3

Rectangle/ Column – body shape

Rectangle body shape

You are usually athletic and slender. Shoulders, hips and waist are a similar proportion. Create curves by the way you stand, nip in the waist, puffed skirts and tops with sweetheart and scoop necklines – create the balance of top and bottom equally. Ruffles and pleats, buttons and collars – adding detail on the top will help you create come volume – remember to balance it out with a cute little skirt and cinch in that waist. Dresses with fitted middles and structured top and bottom or ruching are ideal – creating those curves.

Rectangle-shaped celebs: Natalie Portman, Cameron Diaz, Kate Hudson, Hilary Swank

cam4 cam2 cam1

The Hourglass – Body shape

Hourglass body shape

The most enviable body shape. Shoulders and Hips of the same proportions and a divine little waist. Nip in that waist and balance the hips and shoulders. Skinny jeans and slim fit skirts. Try pencil skirts too. Fitted jackets and blouses are good for you. Don’t break out your comfy tshirts that make you look like a tank. A great bra will lift the girls up where they belong (halfway between your shoulder and elbow) and accentuate your tiny waist with a wide belt.


Hourglass-shaped celebs: Beyonce, Salma Hayek, Scarlett Johansson, Halle Berry, Vanessa Minnillo

beyonce3 beyonce1

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